Unless you want to spend all your time giving “free taste” sessions to random folks, you need to have the right words to draw in new clients without hustle or waste. People are desperate for solutions to their most urgent problems. They have no time or money for some stranger (you) for anything except fixing the urgent problem.
That’s why you must choose an urgent problem to solve, and you should do this strategically. A “Niche” is just the entryway to your deeper work. It is the problem you solve FIRST for Your People.
Watch the Niche training series to understand this fully, and then choose a niche for yourself.